1. What cookies are
Cookies are small text files stored on your device when you visit a website. They let the site remember your actions and preferences (such as your cookie-consent choice). We also use a related browser-storage technology, localStorage, to remember your consent. The rules in this Policy apply to both collectively (“cookies”).
2. Our approach
We use the fewest cookies necessary to operate the site and, with your consent, measure traffic via Google Analytics 4. We use no marketing or advertising cookies at this time. EU/EEA/UK visitors see a consent banner on first visit; non-essential cookies do not fire until you click Accept all.
We use Google Consent Mode v2 — when consent is denied, GA4 still loads but with all storage flags set to denied, meaning no cookies are written and no identifiable data is collected.
3. Cookies and storage we use
3.1 Strictly necessary (always on, no consent required)
These are required for the site to function or remember your consent choice.
| Name | Type | Purpose | Provider | Duration |
|---|---|---|---|---|
wf_cookie_consent |
localStorage | Stores your cookie consent choice (granted / denied) plus a timestamp so we know when to re-prompt. | WebFluence Digital (first-party) | 180 days |
__cf_bm |
HTTP cookie | Cloudflare bot management — distinguishes humans from automated traffic. | Cloudflare | 30 minutes |
cf_clearance |
HTTP cookie | Cloudflare DDoS / challenge clearance — set after a successful security check, lets you continue browsing. | Cloudflare | up to 30 days |
Cloudflare cookies are set only when Cloudflare deems them necessary (e.g. during a security challenge); they may not be present on every visit.
3.2 Analytics (consent-gated, OFF by default)
Loaded only after you click Accept all on our cookie banner. With consent denied, these cookies are not written.
| Name | Type | Purpose | Provider | Duration |
|---|---|---|---|---|
_ga |
HTTP cookie | Distinguishes unique visitors for Google Analytics 4. | Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, D04 E5W5) | 2 years |
_ga_YX063DWS66 |
HTTP cookie | Persists session state for our specific GA4 property (G-YX063DWS66). |
Google Ireland Limited | 2 years |
Analytics is loaded via Google Tag Manager (container GTM-K3FBRR26) and runs with IP anonymisation enabled (GA4 default). We do not use Google Signals and we do not link analytics data to advertising audiences.
3.3 Marketing / advertising
None at this time. If we add any in future, this Policy will be updated, the cookie banner re-displayed, and we will obtain fresh consent before any marketing cookie fires.
4. How to change your choice
- Wait for the 180-day refresh — the banner reappears automatically and you can click Reject all.
- Clear the
wf_cookie_consententry from your browser’s localStorage (DevTools → Application → Local Storage →https://webfluence.digital) and reload — the banner reappears immediately. - Delete the
_gaand_ga_YX063DWS66cookies in your browser’s site settings to remove existing analytics identifiers. - Install the Google Analytics Opt-out Browser Add-on for a permanent block across all GA4-using sites.
5. Managing cookies via your browser
- Chrome: Settings → Privacy and security → Cookies and other site data
- Safari: Settings → Privacy → Manage Website Data
- Firefox: Settings → Privacy & Security → Cookies and Site Data
- Edge: Settings → Cookies and site permissions → Cookies and site data
Blocking strictly necessary cookies may break parts of the site (e.g. you may not be able to dismiss the cookie banner). Cloudflare necessary cookies are exempt from consent under EU ePrivacy guidance because they are required to deliver the service you requested.
6. Do Not Track
Some browsers send a Do Not Track signal. There is no industry consensus on how to honour it; this site does not currently respond to DNT. We honour your explicit choice in our cookie banner instead.
7. International transfers
Google Analytics data is processed by Google Ireland Limited (controller for EU/EEA users) with onward transfer to Google LLC (USA) under the EU-US Data Privacy Framework. Cloudflare is operated by Cloudflare Ireland Limited for EU users. See our Privacy Policy for full details on processors and transfers.
8. Changes
If we add or remove cookies, we will update this Policy and re-prompt for consent where the change affects non-essential cookies.
9. Contact
Cookies questions: dusan.walla@webfluence.digital.
Broader privacy questions: see our Privacy Policy.