"Live in 7 days" is a scope, not a slogan. It applies to a starter website: up to 7 pages, a brand kit, a contact form, and basic schema. That build is €3,200, ex-VAT, and the seven days begin when the brief is in — not when you book the call.
A site of 8–15 pages, or 16–25 pages, takes longer. That timeline is set on the call. Booking software, card payments, a photoshoot, and ongoing SEO are not inside the week. If someone promises all of that in seven days, they are either cutting the work or stretching the word "live".
This is the week as we actually run it on a starter web design build. No invented client. No invented result. The point is so you can see what you have to send, what you get back, and what you should refuse to pretend is included.
The brief. If this is not in, the clock has not started.
Four things. Not a 40-page brand book. If any of them is missing, day 1 waits.
- Your logo, or a clear decision that you do not have one yet and we work from the business name
- The offer in one or two sentences: what you sell, who it is for, and where you work
- Photos you already have — premises, finished work, or the people who do the job. Phone photos are fine
- One action the site must drive: a phone call, a form, or WhatsApp. One primary action, not four
If you already own a domain, send the login. If you do not, we register one and bill it at cost. We also need the name, address, and phone you want on the site, written the way they should appear everywhere else. A mismatch here is how local listings drift later.
What we do not need before day 1: a finished photoshoot, a page of polished copy, or a booking system you have not chosen. Those are either out of scope or they come later in the week from material you already have.
The seven days are build time. They are not the time we spend waiting for a logo file, a paragraph about what you do, or a decision on whether the button says "Call" or "Book". Send those first.
Confirm the job, then lock the pages.
Day 1 is a decision. Day 2 is a map. Neither of them is a mood board.
Day 1 — discovery
Thirty minutes. We go through the offer, the pages you think you need, and who you are actually trying to reach. If the job is bigger than seven pages, we say so on this call. The 7-day promise does not get quietly stretched to cover a 20-page site.
Day 2 — the page map
A written list: homepage, the service pages that fit, about, contact, and whatever else belongs inside seven. Each page gets one job. The homepage's first screen has to tell a stranger what you do and what to do next, without a scroll.
This is also where the one action from the brief gets placed. A sticky call button, a short form, or a WhatsApp link — the same action on every page, obvious on a phone. If the only path is "email us and we'll get back to you", the site is a brochure. We do not build that and call it done.
You approve the page list before design starts. Changing the list on day 5 is how a seven-day build becomes a three-week one.
Design the first screen, then build the pages.
Custom pages, mobile first. Not a template with your logo dropped into the header.
Day 3 — design
Colour, type, and the homepage first screen, built from your brand rather than a theme. You see the direction before the rest of the pages are skinned to match it. The test is simple: a stranger should know the business and the next step without reading a paragraph.
Day 4 — build
The agreed pages get built. The form is wired so a submission actually arrives in your inbox, and we send a test through it. The site is checked on a phone, not only on a desktop monitor.
Speed is part of the build, not a later project. Large camera files, unused scripts, and a pile of chat widgets are how a simple site becomes slow. A starter site should feel immediate on a phone. If it does not, it is not finished.
Your words and your photos go in. We do not invent the rest.
The site should sound like the business. That only works if the facts come from you.
Day 5 is for the material you sent: the offer, the services, the area you cover, the photos of real work. We shape that into pages. We cut filler. We do not write a history you did not give us, and we do not drop in stock photos of a team that is not yours.
If a page is thin because the facts are not in yet, the page stays honest and short. A gap is better than a paragraph that pretends. You can fill it inside the 30-day fix window after launch. You cannot fill it by asking us to make a client, a quote, or a result up.
- Services described the way you actually sell them, including what you do not do
- Photos of your work, your place, or your people — not a stock library
- The phone number, address, and hours written once and used the same way on every page
- A contact form tested end to end, so you have seen a real submission arrive
If the brief arrived as a logo and a sentence, day 5 produces a clear site, not a long one. Length is not the goal. A visitor who understands the offer and can act on it is the goal.
Check it, then write down what is still open.
Launch day is not the day we discover the form goes nowhere.
Day 6 is the pass before the domain moves. Titles and meta descriptions, basic schema, internal links, the form, the phone link on a real handset, and a look at how fast the main pages feel. Anything still open is written down. It does not disappear into "we'll have a look".
Basic schema on a starter site is the markup that tells Google what the business is: the name, the area, the services. It is not a full search campaign. Titles are written to the page, not stuffed with every town you would like to rank in.
What the check covers
- Every agreed page opens, on mobile and desktop
- The primary action works: the call connects, the form arrives, or WhatsApp opens the right chat
- Images are sized so they are not the thing slowing the page
- Name, address, and phone match what you sent
- A short list of fixes that belong in the 30-day window, if any remain
Live means the site is on your domain and a stranger can use it.
It does not mean page 1 of Google. Those are different jobs.
On day 7 the domain points at the site, hosting is in place, and you can send the URL. A customer can open it on a phone, read what you do, and take the action you chose. That is the handover.
A 30-day fix window sits on top of that. Small corrections — a sentence, a photo swap, a link — get done in that window. A new section, a booking system, or five extra pages are a new scope, not a fix.
"Live" also does not mean the map pack, a stack of reviews, or a blog that ranks. Those sit on a visibility retainer, from €800 a month, billed separately from the build. The pricing page splits the two on purpose. Bundling them into the seven days is how the promise gets fuzzy.
Send the link. Put it on your Google Business Profile, your email signature, and the van. The site is public. Rankings, if you want them worked on, start as their own piece of work after that.
What the seven days do not include.
These are real jobs. They are just not this job. Pricing them in the open is the point.
- A photoshoot. Use the photos you have. A shoot is arranged separately if you want one
- Copy you have not written. We shape what you send. We do not invent a backstory, a quote, or a result
- Online booking — €400. Card payments — €750. Both are add-ons on a starter site
- Google Business Profile setup — €450. Useful, and not part of the page build
- A cinematic hero — €450. Premium sites of 16–25 pages already include booking, payments, and that hero. They are also not on the 7-day clock
- Ongoing SEO. Starter visibility is €800 a month. It is not folded into the €3,200
Standard sites, 8–15 pages, are €6,000. Premium sites, 16–25 pages, are €11,000. Custom or app-shaped work starts at €14,000. Rush delivery — needed in under half the normal time — adds 30% to the build. Domain registration and third-party subscriptions are billed at cost.
If your site needs booking on day one because the phone is how you currently lose evening enquiries, say that on the discovery call. We add it, and we do not pretend it was inside the base price. The full bands are on the pricing page, and the build itself is set out on web design.
Seven pages. Seven days. One action. Your real photos and your real offer. Anything past that is named, priced, and timed on its own.