The expensive part of a roofing quote is already finished by the time it goes quiet.
You took the call. You drove to the house. You measured. You priced the job and sent it. Then the homeowner said they would think about it, or that they were getting a few quotes, or that they would get back to you. A week later the quote is still in email, or in WhatsApp, and nothing on it says when you will touch it again.
That is the leak. Not a shortage of enquiries. The quotes you already sent.
This page is for owner-led residential roofing companies, Ireland first, who already get enquiries and already send quotes. It explains the problem. The buy page is separate: The Roofing Quote Rescue Kit, €7, one payment. That page is the tracker, the 14-day sequence, and the words to send. This one does not try to be the checkout.
A quote is a morning, not a paragraph.
By the time the homeowner has the number, the part of the job that does not come back is already spent.
The drive. The ladder. The measure. The conversation about the leak, the tiles, or the flat roof. The time back at the van turning that into a price. If they say yes later, that morning was the start of a job. If nobody contacts them again, it was a survey you gave away, with a PDF attached.
Roofers rarely lose that work in the first hour. They lose it in the week after. The quote was good enough to send. It was not given a next date.
I am not going to invent a percentage of quotes that die, or a euro figure for a company I have not worked with. The cost is visible without a statistic. Count last month's quotes. Count how many have a next contact written down. The gap between those two numbers is the work you already did and then left sitting.
Follow-up is not where the money was spent. The visit, the measure, and the price were. A next date is how that morning stays attached to a job, or gets a clean ending.
It dies in the busy week, not in the quote.
A new enquiry lands while you are on a roof. Tuesday's quote is still unanswered. You meant to check on Thursday.
Thursday was a full day. By the following Monday the thread is four screens up. The homeowner has either gone quiet or gone elsewhere, and you cannot tell which, because you never asked.
The resting places are familiar. A notebook in the van. A WhatsApp chat named with a first name. An email with the quote attached and no reminder on it. A spreadsheet that was started and then left when the week got loud. None of those is a system. A system has a next date on every open quote, and a place you look in the morning to see whose date is today.
"We'll think about it" is not a status. It is a pause with no owner. If the next action is not written down, the action belongs to nobody. The quote does not fail because the price was wrong. It fails because the week moved on and the quote did not have a day attached to it.
- The quote was sent. That part happened
- Nobody wrote the day you would contact them again
- A newer enquiry took the morning you had half-promised to this one
- The thread is still there. It just has no next step
No reply is not a verdict.
You cannot tell a delayed yes from a quiet no until you ask.
Sometimes they have not opened it. Sometimes they opened it on the phone, saw a number, and put the phone down because dinner was ready. Sometimes they are waiting on a partner. Sometimes another roofer is coming on Saturday. Sometimes the price is the issue and they do not want an awkward conversation. Sometimes the job is real and the timing is not: next month, after payday, after the other room is finished.
Those are different quotes. They look identical in an inbox that nobody has touched. A follow-up is how you find out which one you are holding. It is not a demand that they decide today.
The lines you already hear are the map. "We'll think about it." "We're getting a few quotes." "We'll get back to you." Each one needs a different next question. Sending "just checking in" four times is not that question. It tells them you have not listened, because they have not said anything yet for you to hear.
The habit is smaller than a speech. You ask. You write down what they said. You leave a date. If they name a reason, that reason becomes the status. If they do not reply, the next date still exists, and you know the contact happened.
A chase gets shorter and more annoyed. A follow-up has a job for the day, one question, and a way for them to answer without writing an essay.
Five contacts. The same shape every time.
Same day, day 2, day 4, day 7, day 14. Each one does one thing.
Day 0 — they received it
A short note the day you send the quote, to confirm it arrived. Not a second sales pitch. Proof they have it, and a simple way to reply.
Day 2 — did they look
Ask if they looked it over. Not "have you decided yet". Decided is a heavy question on day two. Looked is a fair one.
Day 4 — what is holding it
Find the hold-up. Price, scope, timing, another quote, who decides, or no urgency. One of those is usually the real reason. You are asking which, not pushing past it.
Day 7 — what the quote covers
Remind them what you priced. Only say what you actually do. If the quote was a repair, do not turn it into a full re-roof in the message. Stay with the job on the page they were sent.
Day 14 — close the loop
Still interested, not now, went elsewhere, or they need more information. Then mark it and move on. An open quote with no ending is how the list rots.
Five contacts. Professional. Never desperate. The exact text, the email version, and what to say if they pick up the phone are in the kit. That is what the €7 is for. Dumping every script on this page would make the kit pointless, and it would make a search page into a pile of messages.
If they object, the shape stays the same. Acknowledge what they said. Ask one question. Leave a date. Too expensive. Getting other quotes. We'll do it later. Those are not the end of the quote unless you decide they are. They are a status and a next contact.
What you do with the answer
Write it down the same day. A reply that lives only in the chat will be gone by the next roof. The status changes because they said something, not because you hoped. If the answer is no, mark it and stop. A no is cleaner than a maybe you will reopen in March out of guilt.
Every open quote has a next action.
That is the whole rule. If the next contact is blank, the quote is being stored, not followed up.
The Quote Rescue Tracker is one row per quote. Customer, address, amount, last contact, next contact, status, objection, outcome. Upload the spreadsheet to Google Drive and work in a copy if you do not want another login. Today's Follow-Ups is who to contact, so the morning does not start with a scroll through WhatsApp trying to remember Tuesday.
You do not need a CRM to start. You need the last 10 to 20 quiet quotes written down, a next date on each open one, and the habit of looking at today's list before you go looking for a new enquiry. New enquiries still matter. They are a different problem. This problem is the quotes that already exist.
- One row per quote, including the ones that feel awkward to reopen
- A next contact date on every row that is still open
- The objection in their words, not a code you will forget
- Today's list is the work. The rest of the sheet can wait
Open Today's Follow-Ups before you open a new lead source. If that list is empty because every open quote has a future date, you are done with follow-up for the morning. If it is empty because the dates were never written, the list is lying to you.
Find it. Track it. Contact it. Handle it. Reactivate it.
The 14 days are the contact. These five moves are how a quote gets into that rhythm and how it leaves.
Find it
The quotes you already sent and then left. Not every quote you have ever written. The recent ones that went quiet. Ten to twenty is enough to see whether the habit is real.
Track it
Put the row in before you send the next message. Date the next contact first, so a busy Thursday does not erase the plan.
Contact it
The message that matches the day and what they last said. One message. One question. A reply that does not require an essay.
Handle it
If they name a price, a partner, or another quote, write that down and set the date you agreed. If they say no, mark it lost and stop.
Reactivate it
Only if the job might still be alive. One check at 30 days, one at 60, one at 90. Written for that job, not a blast to everyone you have ever quoted. Then mark it and move on.
The quick reference sheet is one page for the van or beside the phone. The 14 days, the kind of reply, and these five moves, so you are not reopening a guide between appointments.
A quote that is won comes off the list as won. A quote that is lost comes off as lost. A quote that is waiting stays on, with a date. The sheet gets quieter because you decided, not because you forgot.
More quotes get a second contact. That is the promise.
It is not a promise that those quotes become jobs.
Some homeowners have already chosen someone else. Some were never going to do the work this year. Some will say the price is wrong and mean it. A follow-up shows you which is which. It does not manufacture a yes.
If a page tells you that old quotes will convert, it is selling a result it cannot know. This one does not. You get a way to see the open quotes and contact them again like a professional. What the homeowner does after that is still their decision.
You also do not need more leads to start. Before spending money to find another roofing enquiry, look at the quotes you already sent. If those have no next date, another lead joins the same pile.
There is a second leak, and it is not this article. New enquiries that go cold before a quote exists: missed calls, the website, WhatsApp, Facebook, homeowners who never hear back. That is a different kit, and it is not for sale on the page this article points to. Do not buy this one expecting it to answer the phone you missed yesterday.
Owner-led residential roofers who send the quotes themselves, or who are close enough that "the office will follow up" means you on a Sunday night. Ireland first, because that is where I am writing from. A quote goes quiet in Cork the same way it goes quiet anywhere: no next date, no words ready, a week that got loud. If you have no quotes out, there is nothing here to rescue.
€7. One payment. Three files you can use the same day.
The article stays the page to find. The kit page stays the page to buy.
The guide is 49 pages. Find the quiet quotes, run the 14 days, and use the words for a text, an email, a phone call, and the usual objections. One quote is walked through so you can see a row filled in. That walk-through is an example. It is not a result, and it is not a company I am claiming as a client.
The tracker is the spreadsheet, ready to use as it is. The quick reference sheet is the one page to keep by the phone.
- The guide: the 14 days, the words, and a worked example labelled as an example
- Quote Rescue Tracker: one row per quote, and Today's Follow-Ups
- Quick reference sheet: the days, the replies, and the five moves
- €7, one payment, yours after checkout
There is a 30-day refund. Download the kit and use it on the quotes you already sent. If you are not happy with it, email dusan.walla@webfluence.digital within 30 days and the €7 comes back. That is a refund. It is not a promise that the quotes become jobs.
The buy page is not linked from the rest of this site on purpose. It is here: The Roofing Quote Rescue Kit — €7.
The shorter version is on X.